Samsung sees pandemic-led appliances boom extending run to rest of year

Samsung saw first-quarter home appliance sales jump in all markets, including a 144% surge in vacuum cleaner sales in North America, a 79% increase in dishwashers in Europe and a 12-fold jump in robot vacuum sales in Brazil.

A pandemic-driven boom in home appliance sales will last longer than previously anticipated and extend into the second half of the year, Samsung Electronics Co Ltd's head of the business said.

Lee Jae-seung, president of the South Korean company's digital appliances business, told Reuters in an interview that he had originally expected the boom to subside after the first quarter of this year.

A buoyant demand outlook from one of the prominent global home appliances makers brings supply-chain issues to the fore, specifically a shortage of semiconductors that has hurt many industries, particularly the automobile sector.

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Viplov Kumar

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