This woman entrepreneur uses WhatsApp to popularise her home décor brand

Gunjan Loomba Babbar runs Shabari, a home décor brand as a one-woman army, designing, marketing, and selling her products. She says WhatsApp is the lifeline of her business.

Five years ago, Gunjan Loomba Babbar left her job after more than a decade at a leading airline, as she was uncomfortable with doing night shifts whilst tending to two young children.

She began revisiting her old hobby – painting, creating art and craft and designing clothes. Gunjan wanted to decorate her house with beautiful knick knacks but she found whatever was available in the market to be very expensive.

She started designing home décor pieces with colourful fabric, jute and mirror and found a karigar to turn her creativity into beautiful works of art.

“When my friends saw these, they encouraged me to make more pieces and also look at selling them. A good friend of mine became my first customer. She gave me a pep talk and asked me to take up a stall in an exhibition during the Diwali festival season,” Gunjan recalls.

This was just the beginning. In five years, Gunjan’s brand, Shabari, has found satisfied customers in India and all over the world for its creativity, aesthetic quality and affordability.

Right from trays, coasters, wall art, and frames, Gunjan has a range of over 200 products that she happily customises for her customers, including refurbishing vintage art. Gunjan also began painting on canvas and using resin art in her work.

Read more at: https://yourstory.com/herstory/2021/04/woman-entrepreneur-popularise-home-dcor-whatsapp



Abhinav Patil

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