In 1981, 12-year-old Bhimji Patel left Meghpar village in Kutch, Gujarat, and went to Mumbai - the city of dreams. A voracious reader and highly-skilled at mathematics, Bhimji was determined to put his talents to use in the bustling city.

The boy joined hands with his cousin and took up odd jobs to earn a living in Mumbai. This humble beginning set the foundation of a self-made story of perseverance, hard work, and passion. After scraping by for a few years, the boy took a loan of around Rs 30,000 from his elder brother and started a general store. Taking small, confident steps forward and growing the business slowly, Bhimji gradually expanded his store into a supermarket. 

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