Content Strategy vs Content Marketing
What’s the difference between content strategy and content marketing?
Content marketing is about using content as an instrument to start a relationship with a potential customer and build trust over time until you’re in position to ask for the sale. And it is always more effective if it’s a part of a complete content strategy.
So how are the two related and how do you get them working in concert with one another?
To read the accompanying blog post, Content Marketing is Not Enough: Why You Need a Content Strategy: http://bit.ly/cs-vs-cm
For more about content strategy—how it can help you, and how to implement it for yourself—I invite you to read the many articles that I publish on the topic: http://michaelboezi.com.
Or my podcast, Marketing without the Marketing: http://marketingwithoutthemarketing.com.
If you find that you need specific help, contact me directly here: http://mboezi.com/contact.
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