What’s the first thing you check out while buying a car? The mileage or maybe the performance? Gaurav Rane and Varun Shah realised that the first thing people look at is the visual elements of the automobile. Looking at ways to enrich buyers’ experience, they realised that experiential marketing is playing a significant role in influencing people’s purchase decisions.

In 2012, they founded Mumbai-based startup Eccentric Engine, which uses 3D visualisation to impress customers at dealerships and on OEM websites.

"With our One 3D platform, we are democratising3D visualization of vehicles. We help our auto OEM customers by providing authentic product visualisation– on the internet, at their dealerships, or any other relevant touch point. We simulate how one is likely to explore a physical car".

Read More at : https://yourstory.com/2021/05/mumbai-startup-3d-visualisation-automobile-showroom-eccentric-engine/amp