Google is an internet search-engine company that has a record of competitive success. A Google case study discusses the history of Google, its services, its competition, and where it is heading in the future.
A brief description of the history of Google can serve as a good introduction for a Google case study. In 1996, Stanford University graduate students Sergey Brin and Larry Page built a search engine as a research project called “Backrub” that would estimate the importance of individual web sites. In 1998, they changed the name of the search engine to “Google”, from the misspelled word “googol”. Next, a Google case study should briefly outline Google's corporate mission, which focuses on making every piece of information readily accessible and available to everyone. The company culture reveals the philosophy that you can “make money without doing evil” and that “work should be challenging and the challenge should be fun”.
A Google case study should then examine the company’s process of international expansion, such as its entry to the China market and the global increase in the usage and reliance on the Internet. A Google case study should also list and briefly describe Google's products and services, from advertising, web applications and software, to business processes outsourcing, etc. Lastly, an analysis of Google’s overall business strategies, with a focus on retaining and attracting customers, should also be discussed in Google case studies.
Before writing a Google case study, it is advisable to review examples of other case studies such as Tesco case studies, Chevron case studies, and Dunkin’ Donut case studies. Doing so will help you understand the type of information that should be presented in case studies. It is also important to locate reliable sources on Google as well as read examples of Google case studies from the our web service for a more thorough understanding of the company and, consequently, a more informative Google case study.