The Manager is one who gets under the hood of the “Marketing Automation” platform and CRM systems. This person understands how to work in content management systems for web publishing and how to get different technologies to work well together. It’s also critically important this person understands how to apply technology to support a business process and campaign workflows. The Manager should have strong analytical skills with marketing science and work in close partnership with The Analyst. The Manager is the most technical marketing automation user on the team, but also possesses strong digital marketing and demand generation skills using a variety of technologies and platforms.
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