 Will be responsible for brand communication development across all channels (Offline + Online) for
thematic communication, product launches, device partnerships, network comms etc.
 Conceptualizing and developing the core brand strategy
 Unearth insights from primary & secondary sources, be the voice of consumer logic and consistently
sharpen our strategic focus.
 Be the custodian of brand health and closely track brand’s consideration and saliency
 Creative development
 Planning and execution of all communications and media actions on all channels, including online and
social media
 Management of workflows & timelines for the development of all campaigns across different mediums
 Manage 3rd party vendors (e.g. film producers, photographers, ad agencies) to ensure we get best in-class
quality work
 Creating communication toolkits for new launches and strategic interventions to propel business growth.
 Creating 360 campaigns including press, outdoors, radio and digital across the above portfolios.
 Driving brand salience by ensuring the extension of national campaigns across the retail storefronts
 Assisting with product development, pricing and new product launches as well as developing new
business opportunities
 Managing the budget for advertising and promotional items
 Analysis of sales forecasts and relevant financials and reporting on product sales
 Researching consumer markets, monitoring market trends and identifying potential areas in which to
invest, based upon consumer needs and spending habits
 Monitoring product distribution and consumer reactions through market research
 Coordinating the launch programme to external customers as well as employees.
 Represents the company at various trade shows and conventions
 Utilizes category and consumer insights to identify growth opportunities and drive innovation in product
development as well as marketing initiatives.
 Collaborates with the sales team for specific strategies for clients
Desired Skills & Experience
 Brand strategy - a clear understanding of brands and the marketing mix
 The ability to manage and allocate budgets
 Analytical skills to forecast and identify trends and challenges
 Excellent communicator, both verbally and in writing
 Able to work cross-functionally with different parts of the business
 Time and project management skills, including the ability to work on multiple projects at the same time
 An ability to think creatively and strategically.
 Experience with CRM tool such as HubSpot will be an added advantage
 Familiarity with the latest trends, technologies and methodologies in graphic design, web design,
production, etc
 Creativity and an ability to produce innovative and original ideas
 4-5 years of experience as an Assistant Brand Manager
 Master or Bachelor’s degree or equivalent experience

• Brand Strategy
• Communication
• Marketing
• Sales